Advertising v Allocation Part 2

After the enthusiastic response to this post last week I thought I had better finish what I started!!!

The first installment of this post can be found here.

Let’s get straight to it!

Bobbi Brown
Best Sellers:
Bronze Shimmer Brick
Black Gel Eye Liner
Staff swear by:
Under Eye Concealer  -‘the secret to the Universe’

Dior
Diorskin Nude Loose Powder Foundation
Staff allocation taken up with:
HydrAction Deep Hydrating Intensive Mask – ‘can’t live without it’

Creme de la Mer
Worldwide bestseller:
60ml pot – original CDLM
Should be:
The Cleansing Fluid – ‘takes everything off’
SPF30 Protecting Fluid – ‘a must have’

Origins
Bestseller:
Youthtopia Serum
Staff fave:
Calm to Your Senses – ‘my favourite smell in the World’
Never a Dull Moment Scrub – ‘keeps me looking alive’

Kiehl’s
Hero products:
Creme de Corps
Lip Balm No.1
You should try:
Creme de Corps Milk and Honey Body Polish – ‘silky smooth skin saving scrub!’
Gardenia Shower Gel and Body Lotion – ‘has to be smelt to be believed’ (it DOES smell divine)

Giorgio Armani
Known for:
Luminous Silk Foundation
Try instead:
Face Fabric Foundation ‘needs no primer and can  be applied with a hair brush’
Rouge d’Armani – Rouge 400 ‘packs a punch of colour’

YSL
Obviously…:
Touche Eclat – best selling beauty product in the world
False Lash Effect Mascara
Staff suggest you try:
Lip liner – Dessin Des Levres – ‘smooth, soft great colour’

Lancome
Best sellers include;
Genefique – the new bestseller
Deficils – oldy but goody
Juicy Tubes -turned lip gloss on its head
Staff recommend you try:
Flash Retouch – new highlighter in No.4 ‘a charged-up Touche Eclat’
HydraZen Eye Cream – ‘a must-have’ ‘you have to try it’

And finally….

Illamasqua
Bestsellers on counter include:
Nail Varnishes and Lipsticks
Staff recommend you try: (if you make-up addicts haven’t already)
Sealing Gel – ‘100% Waterproof – will not budge’
Liquid Metals – ‘once you start hard to stop’
And coming soon – Light Liquid Foundation – ‘benchmarking our entire range’ ‘setting us up from bases onwards’ ‘have to be tried’

Hope it gives you something to try!

Pictures used with permission – Michelle George

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