Tuesday, 20 July 2010

MAC Rodarte Update - What do you think?

STATEMENT FROM M·A·C COSMETICS ON THE M·A·C RODARTE COLLECTION

We understand that product names in the M·A·C Rodarte collection have offended our consumers and fans. This was never our intent and we are very sorry. We continue to listen carefully to the comments we have received and have the following plans to address concerns:

We are committed to donating $100,000 to a non-profit organization that has a proven, successful track-record helping women in need and that can directly improve the lives of women in Juarez in a meaningful way.

We are changing the product names in the M·A·C Rodarte collection.

As we have done in the past, please be assured that we will communicate details regarding our progress in this matter.

STATEMENT FROM RODARTE ON THE M·A·C RODARTE COLLECTION

We recognize that the violence against women taking place in Juarez needs to be met with proactive action. We never intended to make light of this serious issue and we are truly sorry.

Helping to improve the conditions for women in Juarez is a priority for us and we are thankful for all the comments calling attention to the urgency of addressing this situation.

What do you think?



4 comments:

  1. $100 000? Compared to the amount they make, this really isn't much.

    I don't really feel like this is enough...i feel a little disappointed at them (mac) to be honest.

    I guess its good they're listening to everyone...not that they had much of a choice.

    Thanks for the update lovely :)

    -x-

    ReplyDelete
  2. I agree, it's definitely moving in the right direction. I'd like for them not to make any profit for themselves. They're not changing the promo pictures and after reading about Rodarte's 'obsession with horror as a genre' in Sparklz & Shine's post, with that imagery, I still know where they the inspiration has come from.

    ReplyDelete
  3. Your previous post was the first one I read about the Mac/Rodarte campaign (having been linked here on Twitter). I found it very well written and insightful, thank you so much.

    Regarding the statements from MAc & Rodarte... I'm afraid I just don't think it makes it okay. Throw a bit of money at a good cause and hope it will all die down. Hush money, it seems like.

    I was moved to write my latest blog post on this subject, specifically about these statements and how I feel. I've linked here from my blog.

    Thank you for the continued good work!

    ReplyDelete
  4. It's good to see that they have taken some action - however the amount $100K seems more like a gesture, than a show of any real contrition, given the amount of revenue generated from a single collection. There is a petition that has been established:

    http://www.ipetitions.com/petition/macrodarte/

    for those of us who feel that this is still an inadequate response.

    ReplyDelete

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