I'm talking about pharmacy-led brands: Avene, La Roche Posay, Bioderma, Lierac, Nuxe, Biotherm and Vichy to name a few. All of those brands have 'hero' products that you will find on a lot of dressing tables and in most makeup bags in France.
I've used Vichy on and off for a number of years depending on the season and my skin and their latest release has caught my attention.
It uses an ingredient called rhamnouse which is sugar derived from the uncaria plant species and when applied topically plumps the skin and restores elasticity to an older skin. Hence this is recommended for 35 upwards.
I use the word claim because I haven't been trying it long enough to verify it for you based on MY skin but first impressions are good. Lovely, actually.
It goes on smooth, absorbs nicely - but not too quickly, and does have a fairly immediate effect with regard to glow, plumpness and smoothness. And it smells like nice sun cream - random but true.
It officially launches in April but you don't have to wait that long. Escentual.com are expecting stock tomorrow and are offering a 15% discount if you fancy getting in there early.
Enjoy. I am.