Thursday, 3 November 2011

Soap & Glory Cosmetics Launch


Marcia Kilgore is a genius. I don't throw that word around thoughtlessly - she just IS. The woman behind Bliss and Fit Flops is in a league of her own. I remember being at a talk she gave to industry people a few years ago just before the launch of Soap & Glory. She was presenting the concept of the brand to the bigwigs at Harvey Nichols when they asked her 'Why Harvey Nichols would possibly sell something so cheap and 'mass' market?' to which she went around the table and asked each of them 'How much do YOU spend on a shower gel?'
The answers were resoundly 'not more than a fiver' and she sealed the deal. At the same event she mentioned how the trademark office hung up on her team when they tried to register 'Sexy Mother Pucker' thinking it was a prank call...

And thus Soap & Glory launched in Harvey Nichols Beyond Beauty whilst simultaneously becoming the Number 1 brand in Boots. In the beauty industry - this is unheard of. You're either 'mass' - and sold in chemists/supermarkets etc or 'prestige' and sold in department stores such as Harrods, Harvey Nichols and Selfridges. To cross over takes real skill in marketing and good product with no BS. Women are not fools.

So: after the huge success of the bath and body range (of which I have a healthy stalker-like obsession) which included a little dabble in cosmetics - comes the official launch of Soap & Glory Cosmetics.

Affordable, funky in style and staying true to the original S&G ethos of fun 50's packaging and images - it's undoubtedly going to be a sure-fire success.

I personally showed no restraint when invited to their Head Office and spent a good hour ooh-ing and aah-ing at the new products on offer which include Fabulipstick, Show Good Face foundation, Cheekmate cheekstain and various eye products including kohl pencils, eyeshadows and mascara....

Thick & Fast Mascara
In fact my only gripe is with the mascara. A big brush does not necessarily big lashes make. It's too big to actually be able to get it on the lashes successfully. And the formula is a little dry. I have used it over another mascara to give 'oomph' and that works well - but for me, it's not great for normal everyday use. Sadly.
Glow All Out Luminizing Face Powder
Glow All Out however is lovely. I need a bronzer to stop me looking like death and my bronzer of choice this year has been New C-ID's Coral Glow. This is a great cheaper alternative. Lifts off nicely on to the brush and doesn't look orange or dry. I know my bronzers. This is a good one.

Sexy Mother Pucker in Yummy Plum
Predictably, from a Sexy Mother Pucker addict, this is my favourite. There are other colours but this one I think is the most user-friendly. It gives great sheer colour - and you get the notorious SMP 'burn'. LOVE.

Soap & Glory Cosmetics prices start at a bargainous £5.00 and are available from Harvey Nichols and Boots - although surprisingly not from their own website. Sort THAT and it'll be damn near perfect.

P.S. - As I hit 'publish page' S&G is on 3for2 in Boots.

P.P.S. - the above were PR samples - but I'm off to Boots to stock up on all things Righteous Butter....

4 comments:

  1. i have always loved S&G i swear by their scrubs and other body products... cant wait to try these too :D

    www.missmathful.blogspot.com

    ReplyDelete
  2. Hi,
    I Found your link in Google.com,
    and yes Nice Blogs and products!
    I have Bookmarked it.

    ReplyDelete
  3. I remember back in the days when the only cosmetic from Soap and Glory was the Mother Pucker lipgloss which came in 1 shade of wearable brown/dusky pink and I hoarded it. Fab. Walking around Boots recently (my HN is a little on the unfriendly, no actually it is a lot on the unfriendly side) I was delighted to see the range had expanded. The lipsticks are glorious.

    ReplyDelete
  4. I'm in love with soap and glory! I haven't used another shower gel for such a long time because the clean on me lasts SO LONG! I use it everyday and have only used like 3 bottles in a year.
    I'm hoping they do another mammouth christmas offer this year as part of the boots gift promotion - did you get the huge tote bag for £25 last year? Such a great deal!

    xx

    ReplyDelete

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