Marcia Kilgore is a genius. I don't throw that word around thoughtlessly - she just IS. The woman behind Bliss and Fit Flops is in a league of her own. I remember being at a talk she gave to industry people a few years ago just before the launch of Soap & Glory. She was presenting the concept of the brand to the bigwigs at Harvey Nichols when they asked her 'Why Harvey Nichols would possibly sell something so cheap and 'mass' market?' to which she went around the table and asked each of them 'How much do YOU spend on a shower gel?'
The answers were resoundly 'not more than a fiver' and she sealed the deal. At the same event she mentioned how the trademark office hung up on her team when they tried to register 'Sexy Mother Pucker' thinking it was a prank call...
And thus Soap & Glory launched in Harvey Nichols Beyond Beauty whilst simultaneously becoming the Number 1 brand in Boots. In the beauty industry - this is unheard of. You're either 'mass' - and sold in chemists/supermarkets etc or 'prestige' and sold in department stores such as Harrods, Harvey Nichols and Selfridges. To cross over takes real skill in marketing and good product with no BS. Women are not fools.
So: after the huge success of the bath and body range (of which I have a healthy stalker-like obsession) which included a little dabble in cosmetics - comes the official launch of Soap & Glory Cosmetics.
Affordable, funky in style and staying true to the original S&G ethos of fun 50's packaging and images - it's undoubtedly going to be a sure-fire success.
I personally showed no restraint when invited to their Head Office and spent a good hour ooh-ing and aah-ing at the new products on offer which include Fabulipstick, Show Good Face foundation, Cheekmate cheekstain and various eye products including kohl pencils, eyeshadows and mascara....
|Thick & Fast Mascara|
|Glow All Out Luminizing Face Powder|
|Sexy Mother Pucker in Yummy Plum|
Soap & Glory Cosmetics prices start at a bargainous £5.00 and are available from Harvey Nichols and Boots - although surprisingly not from their own website. Sort THAT and it'll be damn near perfect.
P.S. - As I hit 'publish page' S&G is on 3for2 in Boots.
P.P.S. - the above were PR samples - but I'm off to Boots to stock up on all things Righteous Butter....