Back in April I was invited to the press launch of the La Prairie Award for Innovation in Marine Protection in Monaco. Timed to coincide with the launch of their Advanced Marine Biology Collection, the event was held at the Oceanographic Museum - in a nod to both HSH Prince Albert II of Monaco - whose foundation is supporting the Award in conjunction with La Prairie and the heritage of La Prairie's Special Ambassador for the AMB Collection, Celine Cousteau.
Celine's grandfather, the legendary oceanographer Jacques Cousteau was at one time the director of the OI.
|Oceanographic Institute - Monaco|
I don't normally cover 'blanket launches' but this one is different for two reasons - firstly, La Prairie have pioneered aquaculture technology - the controlled cultivation of algae, kelp and other sea plants in a protected, land-based environment. Basically - instead of pilfering the oceans and sea beds, they are growing it in labs - thus leaving no impact on the ecological system. Score.
Secondly, in conjunction with the launch, they have introduced the Award for Innovation in Marine Protection and are offering 3 prizes worth between $10,000 and $100,000 to the winner of the most votes on their Facebook page.
The three finalists are:
Marine Sanctuary Project - protecting the Mediterranean Monk Seals - one of the most critically endangered mammals.
Kalabia - a floating classroom that educates children on the importance of protecting the Coral Reef.
Toliara Reef - aims to protect the largest coral reef in the world, just off the coast of Madagascar.
The winner will be announced in London on 12th October. La Prairie will continue to follow all three projects closely and offer support in terms of exposure of their efforts.
The Advanced Marine Biology Collection is available now and consists of five products:
|Foaming Mousse Cleanser - £40|
|Revitalizing Emulsion - £86|
|Eye Gel - £66|
|Day Cream SPF20 - £86|
|Tonic (my favourite) - £64|
Further information on the range can be found on LaPrairieAdvancedMarineBiology.com