Straight up from the get-go: EX1 are one of my clients. I wanted to work with them because infuriated by the lack of colour cosmetics for Asian skin tones, Farah decided to make her own. As you do. My kind of woman.
The line contains 5 products – a liquid foundation, mineral powder foundation, compact powder, blusher and concealer with more in the pipeline. There has long been talk about the lack of availability of colour cosmetics for any skin other than white. Hopefully this is a small step in the right direction.
EX1 is specifically designed to work with non-white and asian skintones – something they appear to have done if feedback from customers is anything to go by.
I’ve compiled a very rough list of possible shade matches – I know its ridiculously hard to get across tones online but when you have the owner on speed dial you can be pushy. 🙂
F100 – Kim Kardashian (without makeup!)
F200 – Eva Longoria
F300 – Shriya Saran
F400 – Freida Pinto
F500 – Jada Pinkett Smith
The other reason I’m a fan? Pricing. Farah is adamant that EX1 should be affordable for all – not just ‘those that can afford it’. EX1 is essentially a high-end foundation with a mass price. The Invisiwear Liquid Foundation is £10.50. Nice work.
Anyway: being one of my clients I
bullied asked Farah nicely if she wanted to offer any to the readers of this blog – and she of course said yes.
EX1 are offering 3 readers any 3 products of their choice from the range.
To enter: ‘Like’ the EX1 Facebook page and/or leave a comment below letting me know how to contact you – twitter or your FB/email, whatever you prefer.
T & C’s:
- Three sets of 3 products are available (we can help you with colours)
- Three winners will be chosen at random by other members of the EX1 team – not me
- Giveaway closes Wednesday 22 May 2013
- No alternative product or cash alternative will be offered
- Winners will be given 48 hrs to respond – after that another winner will be chosen
More information on the brand can be found on EX1 Cosmetics.com
Small print: Ex1 are my client – but I am not receiving any funding for holding this giveaway. No affiliate links.
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