October is upon us. And I'm feeling very conflicted.
On the one hand, I know of course, what the beauty industry has done for breast cancer awareness. I do, really. It's raised millions of dollars/pounds.
However, this last month, after the huge influx of press releases advising me of products donating '5% of profits' - for example - and especially after googling 'breast cancer awareness' and seeing a paid-for SEO ad for a very famous face cream, I'm just feeling a little - I don't even know - dubious? Hesitant?
Each to their own of course, but this year I've made a donation to Breast Cancer Care. I'd rather 100% of my money goes where its needed, not used to promote a brands CSR (at my most cynical moment).
I've experienced lumps - more than once, been to the Marsden, given the all-clear.
I've experienced my best friend's survival.
And this year all of Amica's friends and family experienced breast cancer at its worst.
If you collect the Limited Editions, feel its a great way to give, I'm not here to knock that - at all. Like I said, each to their own. I have plenty of friends that actively look forward to collecting all things 'pink'.
It's just not for me this year.
What do you think? Am I really off-base? Am I wrong? Do you agree its a bit 'bandwagon' and not always for the right reasons? And on another note, has it completely cannibalised cancer 'giving'?
I just don't know.
In the meantime, look at these brilliant ads for breast cancer awareness from around the world.