Wednesday, 9 April 2014

Beauty Myth No.8 - Moisturiser is your most important purchase

Source
I've lost count of the amount of times I've had a conversation with people who are using an incredibly expensive moisturiser - but cleansing (or not) with wipes/a quick wash in the shower.

Your moisturiser is your coat. It's your protection and 'cushion' from the elements. Of course it's important - and yes, you can find moisturisers that contain all sorts of lovely wonderful things such as peptides, retinols and other active ingredients, but those ingredients will generally work better for you in a serum where they can more freely penetrate and get to work while your moisturiser stands guard.

There is absolutely no point in buying the latest 'wonder' cream if you've done no prep work. If you spend a fair amount of cash on your cleansing routine - to include acid toners - and a bit more on a serum, you can get away with saving your pennies on a moisturiser.

There are of course, as with anything in life, exceptions. If you are 40+ it would be worth using a high-tech moisturiser alongside your serum that also contains the actives found in your serum. Attack it from all angles by all means.

If you are on a tight budget spend what money you do have on exfoliating acids and a good serum - and you can get away with cheaper cleansers and moisturisers.

How much time do you spend choosing your coat in the morning compared to picking your outfit?

Your cleanse-tone-serum routine is your outfit. Put the work in and you'll see the results.

Just don't forget your coat.



62 comments:

  1. I've always thought moisturiser was the most important thing since I have quite dry skin but after reading this I might have more of a think about the other items in my routine :-) Thanks for the advice!
    www.makeupmountain.blogspot.co.uk

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  2. This is such a great post, i think people dont know much about skin care as they do about makeup

    www.andrewjamesblog.com

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  3. All fur coat and no knickers?!

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  4. Such a nice perspective, especially for someone like me who is currently having some moisturizer woes! Thanks Caroline!

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  5. I have just purchased my first acid exfoliating product due to reading your blog. I was afraid of using something like this as my Skincare brand don't recommend things like this but I really don't like their (gentle) exfoliating beads.
    Hopefully my skin wouldn't react and I can continue with this step in my routine. Started a new serum tonight too!
    Will look at different toners when I am confident my skin wouldn't get any thinner.
    Following your massge tips when cleansing. Thank you Caroline

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  6. Thanks for clarifying this. I have a small question for you. I've been using Clarins Exfoliant and Ren's Clarifying Lotion after cleanse and oils - Clarins, Darphin or Bodyshop, or Darphin's Hidrating Serum and some moisturizer.I'm getting many white heads on my chin. Never had so many. Could it be from the acids? Or the oils? I've been using them for a while but only get these a few weeks ago. I don't feel my skin oily.
    I'm your fan. And always search for your new post. From Portugal - where many of the brands you refer aren't available on shops.

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  7. I need a good coat, i.e. Moisturiser! I am a 40+ with blackheads (not on t-zone only) and milias. However it is getting much better since I follow your advise. I am using Emma Hardie and two toners one exfoliating and one hydrating - at the moment I am using the AHA essential moistruiser. Can you please recommend some moisturisers and serums that works in combination? Thank you! Alexandra

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  8. I wonder if, at some point, you could talk about what kinds of makeup are good or bad for your skin, i.e. mineral makeup, ingredients to avoid etc. I concentrate a lot of effort into skincare and make sure I'm using things that are Hirons-approved, but I use what looks good with makeup, which isn't necessarily the best thing to be using.

    Lydia xx

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  9. Thank you so much, I do a lot for my skin and it's great too.
    Now, I know some people who only cleanse once a day, because they believe it's better for their skin, because otherwise we will wash our natural oils of.
    But I can't live without cleansing my face two times pr. day. Are you agree?
    Thanks for the humor, love and good advice, and sorry for my english, i'm danish.
    THANKS.

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  10. I really need to get my ass in gear when it comes to skin care. Could you do a post about low, mid, and high end products that work for a routine? I think it would help a lot. Sometimes I buy things and wonder if it's doing any good, then it's a waste of money.

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    1. I would love this as well..a master list with various categories and price ranges!

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  11. The way you explain stuff is just perfection!

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  12. Caroline I love your coat/umbrella/underwear explanations of skincare, they make me laugh out loud. Another amazing no-bullshit post from you, I will be forever in your debt for my new healthy skin.
    Thankyou!

    Charlotte - www.thebeautybuck.com

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  13. Love this little gem of a post aswell as everything else you write pretty much!

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  14. Acid toners while on a beach holiday yay or nay? They can cause sun sensitivity right...?

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    1. Hi Rhi, I asked Caroline about this before. My normal routine is liquid gold and P50. She said to stop the lg but the P50 would be fine. I was using clarins SPF 30 for the face and her advice worked perfectly (as always!). I wouldn't drop the SPF any lower though. Hope this helps.

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    2. Thank you so much for your reply. Looks like I'll be taking my Pixi Glow Tonic away with me but leaving the LG behind :)

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    3. No worries! And I'd really recommend the clarins SPF. It's the only SPF that hasn't broken me out.

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  15. Exfoliating acids while pregnant? Serums too? Do you recommend specific products for pregnancy??? This was great to read! Please help! Thank you!

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  16. I think I really need an exfoliating acid/toner, but I have rosacea. I use the Darphin Intral toner but I don't think it exfoliates. Do you happen to know of a good acid for rosacea/sensitive skin?

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  17. how do you feel about apple cider vinagear mixed with water as an acid toner?

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  18. Love your analogy's! Beauty lesson for us simple minded folk :)

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  19. I've been following your cleansing balm/toner/facial massage routine for just a few days now...after I saw you on Youtube. It has made an unbelievable difference in my skin. I am 51 and have always taken care of my skin but have been a little disappointed with it lately...very lackluster. Now I am literally glowing. Thank you so much for the advice. Toner is now back in my arsenal, and the facial massage is pure genius.

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  20. Could you do a top 5 serum and top 5 cleanser and top 5 exfoliator? I just find I spend hours sifting through reviews and ur blog etc and then i buy some stuff... and my skn still sucks so I want to change things but then I forgot what I had read and have to go back and try and sift through all the information again!

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  21. Thanks Caroline, your analogy and explanations are always spot on and clear. I was wondering if you could do a post teaching us how to assess whether a cream, serum etc is doing is job and is good? I find sometimes I'm not sure whether a product is working and I don't know what to look out for despite peering in the mirror a dozen times a day. After looking at my face for so many years, it tends to look the same to me although I find taking selfies helps to a certain extent, as a photo helps me see whether I'm looking more tired, pale etc, but beyond that, it beats me how you really analyse and assess whether a product is doing you good, how long you should wait to make an assessment, the things to look out for etc.

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    1. I second this question! I know when a product is wrecking havoc on my skin (breakouts, etc.), but aside from Retin-A, I'm always unclear on whether a serum or moisturizer is doing a good job on my skin. I've found that my skin tends to "look" the same regardless of what I'm using.

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  22. Have you ever compiled a list of great products from each product type? Cleanser/toner etc. I find the amount of stuff out there and the often poor descriptions on brand websites very confusing. Xx

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  23. At 53 my skin has never looked better thanks to your advice. Gone are the wipes. In are the flannels, Emma hardie, liquid gold, hydralauron, double cleanse and tone etc etc. loving the difference it has made. Skin used to look grey and tired now it looks alive. Thank you so much!!!!

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  24. My mum's got the most fantastic skin at the age of 55, she looks early 40s max, and all she ever uses is the occasional face wipe, witch hazel and olay moisturiser. I'm not convinced by the NEED to have all of these products. It just seems like marketing to me.

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  25. Thanks a lot for that Caroline.. yet again an informative read.
    Wanted to ask your suggestion about a chemical exfoliator for normal-dry skin. I am 25 and of Indian origin, have developed a few spots lately which have left marks. Would exfoliation help in that? Thank you very much.
    Kind Regards

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  26. Hello Caroline. I'm all on board with the acid toning but I'm wondering if I'm actually over-exfoliating (chemically I mean - no scrubs or clarisonics round here). What would be the signs of this?

    Thanks as always x

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  27. Thanks for enlightening us!! I've never actually liked using moisturisers because I already have oily skin and often they leave my skin even more oily, or lead to terrible breakouts!!! I will definitely do more research though before buying skincare products though!!
    Little Beauty Blog
    Elizabeth x

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  28. Would you have any recommendation for a serum and moisturiser combination for skin suffering from severe congestion and hormonal acne but also very sensitive and dry/dehydrated (can't seem to figure out which one!) with flaking and redness? From this description it sounds like I should overhaul my whole routine! I'm about to turn thirty and have been put on Differin. I'm currently using Hydraluron and Lancome Hydra Zen. I cleanse with Lancome cleansing milk and alternate between Pixi Glow and pharmacy bought rose water as toner.
    I know you are very busy but any suggestions would be very much appreciated!! I would love to celebrate my 30th birthday without a pizza face.

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  29. I agree with this post! I think cleansers and toners are very important when it comes to skin care because it is taking all that gunk off your face. Your skin produces natural oils to hydrate itself, so while moisturizer is great to help it out, cleansers do all the work the skin can't.

    www.thoughtsofglam.com

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  30. This is good to know as I have always stressed out about finding a moisturiser. However I seem to have loads of serums, oils, cleansers and sunscreens that I love, and yes that gladly splurge on. Glad to know I been doing it right all this time. Just been using Origins gingzing and had been wondering if I should up the ante. I think I will just stick with this after reading this post now.

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  31. Aahhh so glad about this. I have been using origins ginsing face cream for quite a while and been wondering if I should up the ante. I have a whole drawer of serums, face oils and cleansers that I love and ahem splurged on. That Ren on in the blue bottle is the amazeballs fyi. Good to know I have been doing the right thing all along.

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  32. Caroline,
    Could you please list some affordable moisturizers that are powerhouses for each skin type? That would go nicely with this post you just did. Thank you:)

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  33. Brilliant! I've never gone the heavy moisturizer rout and now feel much better about that! Plus, I always focus on a high SPF so that limits the options.

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  34. Thank you for another thoughtful, meticulous post -- and for advising us about where to place our priorities. This is greatly appreciated. After all these comments on the facial massage -- perhaps I need to seek that out, too (!). I am forever a CH-groupie. I read this blog religiously -- and it is clear that you are committed to universally health skin; it pains me to see posters suggest you push products.

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  35. Right now, I'm Sampling Ole Henriksen Sheer Transformation as a Day Time moisturizer I like it, but my skin's an oil slick after a while while my jaw line, cheeks and forehead are no longer ashy and dry to the touch with this moisturizer. I've been following Caroline's advice, but I still have yet to find the perfect Day and Night time moisturizer. If Caroline or anyone else have some opinions regarding a decent moisturizer. I've been wanting to try the Kate Sommerville Day Time Moisturizer and the Goat Milk Moisturizer for at night, but I'd like to try samples before I commit to buying a whole tub of moisturizer.

    Thanks!

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  36. Super helpful. Thanks so much for taking the time to post this!

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  37. I am new to your blog and I am transforming my skincare routine on your advice (and seeing the benefits on my 54 year old skin), but I am confused by the term exfoliating toner? Could you give some examples of the types of toner to use? I am currently using a hydrating toner by La Roche Posay and using an exfoliating enzyme mask by Elemis once or twice a week (I am on a budget).

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  38. Like I always say, most people are "under-cleansed and over-moisturised"

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  39. Wow, I'm following you as of now. what a wealth of info in your blog!
    So what are your recommended brands and products as exfoliators and cleansers then? What do you mean by exfoliating Acid?
    thanks!

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  40. Thank you for this post, it is always nice to read your blog and find usefull info.

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  41. hi Caroline is it safe to start using acid toners in the spring time? I guess SPF is a must then. What acid % is good to start? And what type of it? AHA/BHA or what? its super confusing.

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  43. Hi Caroline, I have only recently discovered your amazing blog! I appreciate that you're too busy to reply to individual queries but I would love to know how to treat acne scarring as well as cystic bumps that appear on my chin once a month which are making my life hell and causing serious havoc to my self esteem! I really hope you're able to reply, thanks :)

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  44. Using your blog I have found the perfect skincare routine for me. Thank you!

    http://cupcakesandskirts.blogspot.co.uk

    xx

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  45. This comment has been removed by the author.

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  46. Love your blog! :D

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  47. Since we are talking about moisturizers- what's your opinion on Aurelia Cell Revitalise Day Moisturizer? I like the brand and ingredients in it, but since it's not the cheapest out there, I was wondering if it would be worth spending that much money on it?

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  48. I SO want to add a serum to my routine, but every silicone-based serum I have tried has caused terrible breakouts (I'm looking at you, Advanced Night Repair.) What are some good serums that will deliver all the goodies without clogging/irritating acne-prone skin.

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  49. Could you do some top 5 or top 10 lists of cleansers, toners (both types), and well basically all the parts of the evening routine?

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  50. i use la roche-posay effaclar m, but on days where i need more moisture (because here in Canada the winter is really harsh) i use a steam cream with argan oil in it ! :)

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  51. I too believed that applying my moisturiser was the most important part of my skin care routine particulary for my neck area. I now realise that I also need to pay greater attention to the other aspects as well.

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  52. After trying a few different moisturisers, I realised that there are some that prevent my sweat from evaporating on my face. I am not sure if that makes sense but that is the only way I can explain it and I am not sure why that happens. However, they are good moisturisers in the aspect that they are very hydrating. So, are they so good in trapping moisture to keep the face hydrated that they trap the sweat as well?? (btw i stay in a tropical country so it gets humid) Should I continue with those moisturisers or are there moisturisers out there that I should try to find that hydrate but don't hold my sweat hostage?

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  54. Moisturisers are obviously essential...but I think natural is definitely the best way. Oils and butters seem to make my skin hydrated all day, as opposed to most high street products. Sal butter, jojoba oil and coconut oil are some of my faves.

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  55. reading a few months later!! by no means am i anywhere near a skin care expert but i think a moisturizer is the MOST important! i do not technically "wash" my face, i use alchol free toner to clean my face, i have never had a breakout + my skin has stayed quite healthy, the key for me has been a moisturizer…..i need a new one with more anti age benefits but every time i look at ingredients a lot of the ones on the market are filled with alcohol as one of the top 5 ingredients - i am having a hard time finding one that i am even willing to try as for me, sticking with no alcohol products has worked so why break the cycle - i wouldn't know what alcohol would do to my skin as i have never used and this was long before that paula choice website!! any rev's would be most appreciated! love the youtube videos, you are great!!

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