Wednesday, 11 May 2016

Giorgio Armani Prima


For reasons known only to themselves, Armani aren't launching this in the UK until the end of September. If you live in the US however, Bob's your Uncle. So just for you... :)


When I first started in the industry, and indeed even up to the first few years of this blog, skincare made by makeup artists or couture houses was a strict no-no. The couture houses have really upped their game, being cynical you could say that it's probably because they can see the dollar signs, but also because many of them have the large financial backing of a large corporation to fund research/NPD and actually make products that are efficacious as well as aesthetically pleasing.

Armani is one of those brands, in this case collaborating with Linda Cantello who wanted to help create the perfect base for a base. If you know what I mean. :)
Prima is designed to help those of us who find that their makeup loses its lustre throughout the day, no matter what you throw at it. Prima is almost a hybrid between skincare, a CC Cream and primer, which is how I've been using it. The Glow-On Moisturising Balm, used on top of my moisturiser, makes it hold better, glow better and look better. Fundamentally, the idea is that you don't need to touch up during the day. So far so good, except for the very top 1/2 inch of my forehead or as I like to call it: 'Hot Flash Central'. That needs help from above, not Armani.


If you're of the slightly more oily persuasion, you can use the Day-Long Skin Perfector on areas where you just know you'll be shining by mid-morning such as nose, chin, forehead, eyelids or any areas specific to your skin. In this case, you are smoothed and mattified, but you have the same staying power.

The Eye & Lip Contour Perfector is for those of us concerned with wrinkles/fine lines in the lip and eye area and it has a toning/firming effect as well as helping the makeup to grip.

All three are released in the UK on 28th September but are available in the USA via Nordstrom.com starting at $70.00. 


24 comments:

  1. So, matte finish, not a glowy one? Balm says glowy, you say mattified. I'm hot flashy but like a bit of glow. Most days I'm just on FIRE!

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    1. Balm is glowy, perfector is mattifying. x

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  2. Thank you very much! Another item on my Hirons list. It's neverending.

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  3. Sounds lovely...have yet to find a primer type product that I don't shine through so to speak, so could be tempted. Drives me nuts as sans foundation I'm not particularly oily!

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  4. Does it work kind of similar to the Chanel hydra balm? I just recieved that as a Mother's Day present and it is beautiful.
    The Beauty Bloss

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    1. I think the Chanel is a little more 'glowy'.

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  5. The mattifying one sounds promising. I know the dewy look is on trend, but I like a matte base.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

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  6. Oooh I'm keen for the glow. I have a face like a frying pan (thanks genes) but I secretly love it. Why oh why are we not getting this sooner?!?

    Beekeyper - Latest post - REN Glycolactic Radiance Renewal Mask


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  7. I laughed so hard at "help from above".

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  8. Hi! I've wanted to try the mattifying one for ages!!

    Also I've just gone to have a facial at a Guinot salon and got turned away on the chair because I use pixi glow tonic and Luna oil! She said I am taking away the top layer of my skin and going to give myself pre mature ageing! I was gob smacked leaving the salon!

    Is this true?? My skin has never been better since using such products!

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    1. Of course it's not true. Did she know the products? Did she ask you in detail about your routine? She actually refused to treat you??

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    2. She had no idea about any of it, not about the brands and how the products worked, I tried to explain but she looked at me like I was stupid and was talking so me like I was some sort of alien then refused to do any form of facial on me and told me to get dressed and meet her in reception! Then proceeded to make me feel like I was ruining my skin.

      The weirdest experience of my life

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    3. Georgina where was this? Or feel free to send me a message on Instagram - of course everyone has the right to refuse treatment, but if someone is refusing treatment based on a lack of information and training, that should be followed up.

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    4. I agree. I felt she didn't understand the products and how they worked. Sorry I don't have Instagram. It was the Guinot salon in Gerrards Cross.

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  9. Armani is of course Italian. I live in Italy. Armani make up and skincare are sooooo difficult to source if you live anywhere else but Milan. So annoying!!!!

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  10. So I can use the balm as a primer?

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  11. Hi Caroline! I just thought I would ask this question here. I'll try to be brief. I have acne prone, dehydrated and sensitive skin with a lot of pigmentation (acne scars). I am considering stopping all face makeup (except some bronser, blusher) to test whether that improves my skin. So I was wondering if this is something you recommend to customeres? Put bluntly, is face make-up bad for the skin? There are of course make-up brands/lines that market themselves as being good for the skin, but I've just always been under the impression that going without anything is better (less "dirt" on the skin). Big fan of yours and want to buy everything you recommend, but my student budget doesn't seem to agree with me. - Nora from Norway

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    1. It's so hard to say Nora. I wouldn't necessarily say stop wearing any makeup, not removing it properly won'y help though. Attack the scarring with some vitamin A overnight. xx

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    2. Thank you! Appreciate your reply! :)

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  12. These look interesting! I'm always skeptical when make up brands create skincare

    Blog | Twitter | Instagram

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    1. Me too. Some have been really bad - but this is better - not cheap though!

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