Viktor & Rolf Flowerbomb gets an update

When I was in Amsterdam earlier this year with Viktor & Rolf we were given a sneak peek of the new Flowerbomb visuals that have just been announced on WWD. 

It’s the first time in 11 years that a new ad has been launched. “The surreal bouquet of flowers on her head is a metaphor for positive thinking,” according to the chaps themselves. 

And there was I thinking it was just a pretty picture.

Flowerbomb is widely available but Selfridges gets the best exclusives: selfridges.com/Flowerbomb

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