About/Disclosure

Work:
Training:
I first qualified in CIBTAC at the original Steiner School in Wardour Street, Central London. There are similar courses available in Ray CochraneLondon College of Beauty TherapyCIDESCO's website and ITEC's website.
Once qualified, further post-graduate courses are available in the UK through Sally Durant. I also did post-graduate courses in France.
I am insured through BABTAC.

Brands:
I am trained in over 100 brands and a globally qualified advanced facialist. My career has involved developing bespoke facials and training teams internationally for top brands in the UK, USA and Far East.
I have been in retail for 31 years, and working as a Consultant to brands in the Beauty Industry for over 10 years, advising brands on the route into market, where they should be selling and why. I puts brands into those retailers and keep both parties happy. It's my career and I love it.

I am a Brand and Retail Consultant of over 10 years standing that blogs, not a blogger who now consults about social media on the side. They are two very different things.

To see my full employment history and brands that I've worked with click here.

Current clients:
Clients that I currently work with on a professional basis (i.e. for my industry 'day job' work, not blog coverage) are Pixi and May Lindstrom, but my work affiliation with them gives them no editorial control over, nor product placement expectations on this site. Ever.

There is no 'understanding' that I will put them here, or give them special treatment. I have dropped some really big brands (and regular readers will know who) since the blog started because they couldn't compute the difference between the 'day job' that they hired me for and the blog. It has cost me a lot financially, but ultimately kept the lines between work and the blog very separate.

In the case of Pixi, for example, I started helping them with their UK business two years after I posted about Glow Tonic because everyone was asking me where it could be bought...I do not let the brands that I work with on a consulting basis 'buy' space on the blog.

Reader trust is more important to me than keeping a brand or a PR happy.

For the sake of absolute clarity, I do not work for, nor accept payment in any way from, brands such as Tata Harper, Kate Somerville, Zelens and the other brands that I mention a lot. I love the products. That is all. I am sorry if their repeated appearances on the blog are boring, I am in some ways a creature of habit - but there are no 'behind-the-scenes' arrangements. If you ever want to know, and you feel it is not clear, ask me.
I have always and will always disclose any brand that I am working with in my professional capacity - that's my career and it is what I have done for over 10 years. My work in the industry makes me a better, more informed, blogger.

Skin consultations/facials:
I have no dates open for facials/treatments at the present time. I will have later in 2016 though. I keep the blog updated with appearance dates.

Routines:
The views expressed on this site are the author's own and are provided for informational purposes only. The author makes no warranties about the suitability of any product or treatment referenced or reviewed here for any person other than herself and any reliance placed on these reviews or references by you is done so solely at your own risk. Nothing on this site shall be construed as providing dermatological, medical or other such advice and you are always advised to seek the advice of a doctor, dermatologist or suitable professional should you have any such concerns.


Blog:

Sponsored posts
As of 1st March 2016 I have decided to no longer accept any sponsored posts, either here, on my YouTube channel or on any of my social media spaces. This is absolutely no reflection on any of my friends or fellow bloggers and how they run their blogs. I did a few of them over the course of a year or so (I didn't do them at all for the first few years of the blog) - and while I fully stand by the ones that I did participate in, sponsored blog and YouTube activity is just not for me.
I've worked so hard to earn your respect and trust, and this is my platform, not a brand's.
I also want to categorically put an end to any 'speculation' on my posts that something was paid for, either via undeclared sponsored posts or 'behind the scenes'. I have never done an undeclared post in my life and equally I don't think there is anything to hide in sponsorship. At all. End of. It's just not for me.

Instead of continually writing 'not a sponsored post' at the bottom of every post, I will instead highlight any working relationship or make collaborations obvious, as they are very much in the minority, not the majority. 

I will continue to do some very open collaborations, such as the Cult Beauty boxes, and events for brands that I love, such as the Body Shop, because I get to meet you - and I love them. This kind of activity is done on an individual isolated basis, there is no 'rolling' contract.
I will also continue to do affiliate links and the advertising on the site that you see around the content when you click on the home page. I spend so much time on this blog that it does need to bring me an income - but those are things that are completely within my control, with no outside influence.
As always, I'm happy to answer any questions you may have in the comments below.


Affiliates Links and Cookies

What is an affiliate link?
An affiliate link is a link to a website that has been encoded with a tracking cookie. What that cookie does is note if you make a purchase after you clicked on the link. The website you bought from keeps track of the amounts purchased, organised by the unique codes. The “owner” (me) of those codes will then receive a commission for referring the sale. It does not cost you anything extra and supports this blog in what I think is the fairest way possible.

All information re affiliates and legalities relating to retaining information, cookies, ads and a privacy policy are required by law to be visible on the home page, so that whatever page of the blog you are reading, they are always visible to the reader. That page is here: http://www.carolinehirons.com/p/privacy-policy.html and you will also see it at the top of this page as a separate page in its entirety, as required by said law.
I recognise that a lot of my blog posts are very long, and so I also have a separate paragraph, not required legally, re: affiliates, in that right hand column over there---> that shows up when you're a little lower down the page.

Giveaways
I do not charge brands to hold giveways, it's simply something nice that I can do for my readers. The 12 Days of Giveaways are hugely popular, but I cherry pick the brands involved and ask for the biggest prizes because a: I can and b: they don't mind because it's huge exposure for them (4 million page views in Dec 2015) - but I have never, ever taken payment from a brand in any way for participation in 12 Days.

Hall of Fame
The Hall of Fame is not, and has never been, for sale. It is given to products I love, not brands that have money to spend. For absolute clarity, you cannot pay to be in the Hall of Fame, and no-one ever has.

Native Content
You will not find native content on this blog. There is no sponsored activity that has not been disclosed. If you're unsure what that is, more info is here: wikipedia.org/Native_advertising

Give and Makeup
Give and Makeup supports women and their young children in domestic violence shelters. I founded Give and Makeup in the autumn of 2010 when it became increasingly obvious that I was receiving more products, both through my work and the blog, than I could possibly use.
I asked for your help and you responded in your droves. Your contributions are now sent directly to a PO Box controlled by Refuge shelters and we have never accepted cash donations. I have never benefitted financially from my work with Refuge or Give and Makeup.
It's a charitable initiative that now pretty much runs itself based on your generosity. Your support has ensured that tens of thousands of pounds worth of clothing, essentials and lovely extras have made it to hundreds of women and their children in shelters. 'Thank you' isn't enough.

Charity work
For the sake of absolute clarity, I have never benefitted financially or in any other way, from any of my work with:
  • Refuge
  • Women's Aid
  • The Eve Appeal
  • Inspiring the Future

53 comments:

  1. I love you Caroline simply the best no BS.

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    1. Me too! (And SHB, too.) A lot of nonsense rumors going around lately and I am still shocked by it. A reader can tell which bloggers have integrity and know their stuff. you are awesome and have helped me so much!

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    2. Thank you so much Ladies. Hard to deal with blatant lies sometimes so I really appreciate your support. x

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  2. Wonderful woman with top notch trustworthy advice. Thank you my dear

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  3. You are truly great at what you do. Totally honest and that's what your readers love about your blog. I think Taylor Swift wrote a song about this ... Haters gonna hate :) #shakeitoff. Keep doing what you are doing x

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    1. Thanks Carly. Most of the time I can ignore anything. Sometimes though when pure fiction is printed as fact it's hard to keep calm and not start shouting! X

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  4. Caroline, it's awful that you even had to write this. Well done for keeping it so clear and so kind. I'd be seething if someone had attacked me so personally like that. Especially when it comes to the awesome charity work you do. R X

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  5. I enjoy your blog, your vlogs, Instagram, all of it. Love your work and value your opinion. And know I can trust you. End of. Shake it off, if you can.

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    1. Thank you. Trying. Hard when there's so much blatant fantasy written as fact! :) x

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  6. Hi Caroline, when you say, "Clients that I currently work with on a professional basis (i.e. for my industry 'day job' work, not blog coverage) include Hampton Sun, David Kirsch and Pixi..." is that a comprehensive list? "Include" suggests there may be others not listed.
    Thanks, Lara

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    1. Yes that's it. I'm talking to two others. But that's it. :) Do you think it's worded badly? X

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  7. 'Include' is potentially ambiguous. Leaves room for others. cf 'Ingredients include' vs INCI ;-)

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    1. Ooh good point. I'll fix it as soon as I'm at my computer. It won't let me do it on the phone. Thank you for the feedback. I really appreciate it. X

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  8. I think this is a good idea. I have complete faith in your integrity but sponsored videos/posts of any kind in general diminish the value of advice and watchability. But I do also think you ought to be compensated financially for your output - more so than people who peddle 'hauls' and videos of exotic trips, you provide something valuable and real and not some bogus dream lifestyle which isn't of any true value and you obviously put a lot of effort in. I spose it's just a matter of thinking 'how much should bloggers receive financially for what they do?'. If they earn a lot as a YouTube partner or get lots of freebies or side deals then they shouldn't keep peddling us stuff through product placement or mentions (not that I've felt that about you) but it's a hard line to draw. I have no idea what you earn and I do not think you ought to share it, it's your call and I think I speak for us all when I say you are a delight to watch. But sponsorship promotes skepticism and for older, more aware viewers this is even more true so I for one think you have made a very honourable choice. And now you can tell a lot of derogatory cynics where to go!

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    1. Hi Leah. Thank you. :)
      I hope it draws a line in the sand.
      Cynicism and mob mentality are not the most attractive of features are they? ;)

      Cx

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  9. Thank you for being transparent and yes, you can tell those who are being honest and genuinely know what they are talking about vs. "the others". Keep up the great work and I love all the in depth information you share with your followers.

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  10. Thank you Caroline. I for one really appreciate your honesty and I love your blog. Well done and very best of luck for the future. Caroline

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  11. Hi Caroline, when do you plan to set up some dates for skin consultations? I'm 30, I'm getting married this year, I'm desperate 😀 I need your help 😀

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    1. Keep an eye out for May onwards. ;) x

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  12. Hi Caroline, do you work with start up brands? If so, I'd be interested in learning more about your professional services. Do you have a website specifically for your consulting work?

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    1. No - but you can see my profile on linked in - that lists what I do. https://www.linkedin.com/in/caroline-hirons-213b1621

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  13. Hey Caroline, I love love your blogs, I could watch you all day! What products would you recommend for scared skin? I'm 24, Ive been using Sunday Riley Artemis oil to help with spots but the scars are still there? Xx

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  14. I have just discovered you (sorry, bit late to the party) and you have changed how I feel about my skincare, which has been very lax in the past. I love your enthusiasm and joy in making skin the best it can be. I'm now spending time on my face and caring more which has made me feel brilliant, so thank you!

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    1. I'm so pleased you found it helpful Sarah Kate x

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  15. I dont know why these people think that they can publicly try to sabotage the good that you do..we as followers are the proof that your good advice works,we are adults who choose to read and take on board your opinions nobody holds guns to our heads..i for one have had my skin turned around by changing my skincare routine following your advice on balms, oils, acids..i started reading your blog 2years ago and have read every post..you have helped me more then a dermatologist..i ditched the antibiotics, duac which the dermatologist advised after my skin was stripped sore spotty and screaming.i started supplementing and now my perimenopausal acne skin is 98% improved through your advice..so to the trolls all i can say is a big 2 fingered up yours, they are jealous bullies..keep your chin up your hirons..you are the best and not speaking for myself but the saviour of lots of our skins..x

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    1. Ah thank you so much Jo. I'm thrilled you found something that worked for you - all I've ever wanted was for people to find a way to great skin...! x

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  16. I find it completely maddening that you have had to write this entire page to show how honest you are. I'm not a life longer reader/viewer at all, I've been a 'fan' for probably 2 years, maybe? But I can see how passionate and driven you are by skincare and helping people. I say the 'fan' with '' those things because I don't see myself as a fan. As cheesy as it sounds I see you as a friend. You are genuine, honest and hardworking and to say you aren't is mind boggling! I have seen the abuse you receive from trolls (one in particular) and I see the need for this page, but is till find it completely mind boggling! Anyone who takes the time to watch your vlogs, read your blogs or generally bother to see how you are can see how genuine you are! You say otherwise is mental.

    I am a mum of two and I honestly see you as a role model, I'm currently working a crappy retail job which I hate. But knowing you've achieved what you have since you had your babies makes me realise my life isn't over (in terms of career) I can still achieve somethings for them. I love how open you are, the live for dettol and tea? Hello! You're a woman and a damn good one!!

    You are an inspiration and if like to adopt you as my mum, because mines shit! Is that okay? Cool, thanks (: xx

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    1. Hi Stevie-Jean! Of course - come on over, It's a tight fit but there's always room for more. :)
      Of COURSE you can do whatever you want to do with your life - I always say my kids should see me living the best life I can, not sacrificing mine to only serve them. I would die for my children - like any parent - but I don't agree that your life has to come second once you've had kids. CRACK ON! You can totally do anything you want to do. x

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  17. So glad I found your site today. I had a scrap of paper with the address writen on for ages. I have loads of stuff new and used, and now I have found somewhere that will actually be pleased to see it - Give and Makeup! I am trying to swap to organic products so all my other stuff was going.....I dont know where but now it will go to good use thanks to you. Cant wait to spend this Easter weekend reading through all your posts.............:-)

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    1. Hope you enjoyed and found something useful! :) xx

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  18. This is the best about me/disclaimer page I've ever read. It is rather dumb that you have to do it, but totally get why you did (for the idiotsdotcom out there)! I've never doubted your word for a second Caroline :)
    Hiya from a Sydney-based Kiwi girl! My skin has changed so much for the better since I read and followed you (I'm a once upon a time pimply-skinned-teen turned sensitive-skinned-adult-acne-sufferer here.... but no more)! Love your blog/vlogs - even the husband has a little snigger whenever he hears you while I watch your vlogs hehe
    xx

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    1. Ah thank you Maria I appreciate it. I've always been open and transparent and I don't mind at all taking it to another level. I just wish everyone else would.

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  19. Caroline...I absolutely love you! You are educating me about skincare in a way that makes sense to me. I am researching ingredients to learn more about what they do for my skin. I am 50 and have been using the Neutrogena Wrinkle Repair Night Moisturizer for several months and have seen results but I am ready to step up my skin game! I have seen a reduction in the crinkles around my eyes but have yet to get rid of my redness. I have ordered Luna and Juno and using the samples of Dr. Dennis Gross peel pads that I wouldn't use because I was afraid of scaling like a snake. I want to take care of my skin and see results and feel like I am pampering myself in the process. I am drinking in your videos and your blog like a refreshing crystal clear spring! Thank you for sharing your experience and knowledge with us!

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    1. You're so welcome Kellie - I'm thrilled you are finding it useful. :) x

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  20. Caroline, you have really changed a lot in my life. My diet, my skincare routine, everything. There has been such an enormous change in my skin, all thanks to you. Is there any way I can contact you or email you? I would be really grateful.Thank you so much for your wonderful blogs.

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    1. Hi Vitika, You can email me caroline at gleamfutures.com :) x

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  21. Hi Caroline! I absolutely love your blog!

    I am a trained make up artist and would love to learn how to do a real face massage. Could you please recommend any good courses in London?

    Keep up the the good work!

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    1. Hi Helene,
      All the best schools are linked in the first paragraph above. Good luck! :)

      Cx

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  22. Caroline you are such a bloody legend it's actually beyond me. What, with your sheer brilliance in skincare expertise (understatement), very open tea, Duran Duran (and detol) obsession and innate ability to be honest, professional and truthful, what's not to love right? Then you go and throw in a sense of humour for good measure!

    What's your opinion on face wipes? Just kidding. Love your work, woman.

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  23. Hello Caroline, I am pleased to come across your blog. I am yet to learn more from you. I would like to get in touch with you concerning business.

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    1. Hi Joy - you can email me caroline at gleamfutures.com - I should get it x

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  24. Dear Caroline,
    I've never commented throughout these years but really, really have to. I have so much respect for you on not doing Sponsored content (even though when you did, you disclosed them very clearly and I didn't have an issue with that). To be frank, from a reader's point of view, it's very easy to tell whether a blogger is being genuine (unless they are teens etc), and I think many if not most bloggers (not you!) became shady due to the prevalence of PR/ sponsorship work on blogs and YouTube. It really stinks, and kind of ruins the blogging/ YouTube space. I also find it irritating when bloggers do not disclose PR samples - I totally don't mind them doing that, I understand they can't buy 1000 products to review, but the non-disclosure just rubs me the wrong way. I disgress. Main points: 1) You are freaking marvelous, 2) Keep doing you :)

    Thank you so much for helping to safeguard the beauty community. Lots of hugs and nice tea from me xx

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    1. Hi Audrey, Thank you so much - that means such a lot, especially in the current arena of non-disclosure and blatant sponsored posts disguised as 'normal'. I appreciate you taking the time to comment more than you know. x

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  25. Caroline, your blog is so informative and interesting and has changed my skin for the better. I'm not one to write something like this but your integrity and passion seems to be so rare now in the blogging sphere which is such a shame! You're inspirational!! Many thanks for sharing your expertise with the world in such a frank and funny manner. Rachel X

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