Breast Cancer Awareness Campaign October 2011 #BCAUK

Breast Cancer is the most common cancer in the UK.
1 in 8 women will be diagnosed with Breast Cancer in their lifetime.
I have had two serious scares myself, I have one friend in the middle of treatment and having her operation TODAY (we love you Amica) and  my oldest and best friend has just completed her treatment for breast cancer diagnosed earlier this year.

October is Breast Cancer Awareness month and there are a number of things you can do to show your support.

Sitting nicely alongside #BCAUK, tomorrow sees the annual Look Good Feel Better Beauty Editors Day  in Selfridges Beauty Hall from 12pm through to 7pm. For £20 – the entire proceeds of which go to LGFB – you can meet a top beauty editor, seek advice, pick their brain or just ask endless questions (take a list!), get a mini-makeover and a goodie bag – there are still spaces available – call 0800 138 8140 for appointments.

At 12pm over on the Estee Lauder counter Elizabeth Hurley, long-established Lauder spokeswoman and Breast Cancer Awareness Ambassador, will be making an appearance meeting customers and signing purchases from the Estee Lauder Pink Ribbon Collection  (so don’t rock up with an Austin Powers DVD please).
Busy day all round for Ms Hurley as she’s popping back at 8pm to turn Selfridges Pink in the Estee Lauder tradition which last year, broke the Guinness World Record for ‘Most Landmarks Illuminated for a Cause in 24 Hours’. Impressive. Actually beyond impressive – pretty phenomenal.

Niagara Falls


Empire State


They even turned Jesus pink.

In the 19 years since Evelyn Lauder started the Estee Lauder Companies’ Breast Cancer Awareness Campaign they have given away nearly 110 million pink ribbons worldwide and by the end of this October will have donated nearly $50 million to the Breast Cancer Research Foundation.

This year’s campaign is:
TOGETHER. Connect. Communicate. Conquer. For A Future Free of Breast Cancer.
Evelyn Lauder says, “Together we are stronger. Together we can do more. Together we can find a cure.


I will be posting more about available products and other events through the next few days but in the meantime – a reminder to all – applications open online tomorrow morning at 9am for next year’s Moonwalk.
Spaces fill up very quickly and next year I’ll be doing my first Moonwalk – WITH my best friend. So stand by to be hit up for sponsorship and gratuitious pictures of us in our bras.

Whatevs: it WAS the 80’s!

More information on the Moonwalk here. I hope to see you there.