Erno Laszlo Launch

I don’t usually post about events, but the relaunch of Erno Laszlo was really well done and I am genuinely excited about the products to come. Held at the Media Suite in 45 Park Lane – it captured perfectly old Hollywood glamour and showcased the new Hollywood Collection in apt surroundings..

Erno Laszlo was a Hungarian dermatologist who was the first in the industry to formulate sunscreen in skincare, use water based products for oily skins, use products with a PH balance, develop skincare for men and teens and prescribe personalised skincare – rather than a one-size-fits-all approach.

In 1937 Dr Laszlo moved to Hollywood where for the next 30 years he tended to the skins of the biggest stars of the generation – and possibly the biggest stars in cinematic history.

For the relaunch into the UK market, the initial 5 products are all based around his clients over the years.

Ava, Marilyn, Grace, Greta and Katharine are all immortalized in everything from eye cream to brightening gel primers.

I don’t know about you but I am all for bringing back a ritual, routine and glamour in a world gone mad for BB cream….(don’t get me started)

I’m trying a couple of the products and will feed back once I’ve given them a good go – but first impressions are good.

Marilyn Monroe’s original set of Laszlo

All Hail the return of the King.

Erno Laszlo is available exclusively from Harrods in April.