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Ingredients: To List or Not To List

This evening I was doing some research for a Clinic question and needed the ingredients for a Clinique product. Simples right? Just google it.
WRONG.

10 websites later I found them – but not one retailer – including Clinique’s own site – had them.

So that got me thinking. And looking. And looking. And in fairness to Clinique – low and behold they are not the only ones.

I went through the following: Selfridges, Debenhams, House of Fraser, ASOS, John Lewis, Boots, Sephora and Harrods to name a few. Not one inci list among them – for any of their items on sale in beauty. Don’t take my word for it. Go have a look.

Shockingly out of the so-called ‘leading brands’ I randomly googled – none of the following list their ingredients: Chanel, Lancome, Clarins, MAC, Estee Lauder, Rodial, Bobbi Brown and even Dermalogica. Not one inci list.

You know who DOES carry inci lists? Some online retailers and some brands. Not all – and certainly not enough.

And I’m talking about a FULL inci listing – not just ‘key ingredients’. A key ingredient in a can of coke is water. Think that tells you the whole picture?

Is this acceptable? Is it just me? Maybe most people don’t want to see what goes in to what they are buying? But I don’t think so. I know I’ve had similar complaints from people on this site.

 

And brands (albeit random ones)….I didn’t look at a lot of brands – I know there will be more – please feel free to add in comments and I’ll update regularly. I have to say some brand sites are incredible – and some are sadly lacking.