Earlier today I attended the press launch of Jo Malone’s upcoming fragrance set to hit counters at the end of Summer, Blackberry & Bay. Held in a square in Central London, it was everything you would expect from Jo Malone and did the fragrance itself justice. We were kept warm under a marquee with hot water bottles and cashmere blankets while being served a picnic breakfast from a basket, surrounded by foliage. It worked beautifully.
The fragrance itself is a definite positive addition to the range – I genuinely liked it and sprayed it all over myself before leaving – most unusual. It’s not as you would expect, overly fruity. It’s a vetiver and cedarwood base and has middle notes of jasmine and lily of the valley which work really well with the blackberry bud and grapefruit top notes.
If you’re a fan of Jo Malone I’m sure you’ll want to try this when it launches in September. And bonus time – it launches with body products and a candle. Much British Loveliness to be had by all. Marvellous.