Jo Malone Velvet Rose & Oud – Cologne Intense

I wasn’t surprised when Jo Malone originally released the Cologne Intense range in 2010. In a way it was more ‘What took them so long?’.

Every Spring, London – and London retail – is inundated by visitors from the Middle East escaping the intense heat for somewhere more amenable. I’ve blogged about ‘Arab Season’ before – this range was without doubt designed with the Middle East in mind. My favourite of the existing range is the beautiful Rose Water and Vanilla.

Well, that may all change – this arrived this morning- and my GOD is it good.

Velvet Rose & Oud is on counter in June as a Limited Edition to the range. Damask Rose, Oud, Clove and Praline come together to give the most intense, sultry fragrance that in my opinion, JML have done so far. As per the ethos of JML, they give various scenarios for combining with other fragrances – but this, to my mind, is perfect on its own.

Available June 2012 priced £95.00 from all Jo Malone stockists.