Shiseido have their 140th anniversary this year and to celebrate they are bringing out a host of new releases….
|Radiant Lifting Foundation|
…Limited Editions and previously unavailable in the UK – their very first cosmetic product – Eudermine.
Originally created in 1897, Eudermine – known as the ‘red water’, is loaded with a bio-hyaluronic hyper complex and amino acids, allowing it to penetrate deeply into the skin and keep it soft and hydrated. It is derived from Greek meaning literally ‘good’ and ‘derma’ and was originally developed to protect the skin of Japanese women from lead poisoning – as they used makeup based on white lead. (!)
Used at the toner stage, it thrills me that this is now in the UK – I’ve long been shouting that toners have moved far past the stage of just being an extra step in cleansing. They are the first step post-cleansing – and I have a wardrobe of about 30 that I use on a rotating basis.
If the above bottle design looks familiar its because it was designed by Serge Lutens – image creator for Shiseido since 1980.
To celebrate their 140 years, Eudermine is also being released as a Limited Edition in a ruby red bottle inspired by its original packaging.
The Serge Lutens bottle is exclusive to Harrods.
The Limited Edition is available at Shiseido stockists nationwide – both are priced £49.00.
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