Jo Malone Just Because

Just when you thought it was safe to get back in the water your money was safe in your wallet. Nope. Jo Malone again.

The new Just Because campaign/offering is so ridiculously simple that it’s only surprising no-one thought of it before. You order any gifting option that you want to send to someone – and it is sent with the ‘just because’ message card, stickers and specialised ribbon  …

‘Why not celebrate generosity? And being thoughtful. Giving someone a treat because they
made you laugh this morning. Because you love them. Because something made you think of them.
Because you’re grateful. Because you’re sorry. Because the sun is shining…Just because.’

Jo Malone Just Because service is available now at