Charity projects always put me in two minds: is the money reaching the end target? Are the brand doing it purely to satisfy their CSR demands?
So when something like this comes through, it puts my sometimes-too-cynical mind at ease.
When you purchase this new candle from Jo Malone they will donate the full retail price (less VAT) to a number of charities including the Whitworth Art Gallery in Manchester, St Mungo’s Broadway in Bristol, the Kirkdale Country Garden, Rotunda Limited in Liverpool, Redhall Walled Garden, Scottish Association for Mental Health and Thrive – the Society for Horticultural Therapy in Battersea.
Working with community charities across the UK and the USA, through the sales of items such as this, Jo Malone supports their work with adults living with mental health issues and the fourth Jo Malone charity garden will open this June in Bristol. With the help of homeless charity St Mungo’s Broadway, it enables homeless clients to gain horticultural qualifications that could lead to long-term employment.
The candle itself smells exactly like you would expect, soft fruit mixed with the white lilac. I am breaking my Limited Edition rule and already burning into it on my desk.
White Lilac and Rhubarb Scented Candle is available for £42.00 in all Jo Malone stockists including www.jomalone.co.uk (although it is not showing on there as yet)