Describe the brand.
Membership club. Monthly payment. Cost of goods prices.

What type of cleanser is it?
Triple action: Gel to oil to milk.

Who is it for?

What’s in it?
ethylhexyl palmitate, water (aqua), isotridecyl isononanoate, polyglyceryl-10 stearate, peg-6 isostearate, glyceryl stearate se, sodium methyl lauroyl taurate, butylene glycol, ethylhexylglycerin, tocopherol, polyaminopropyl biguanide, citrus jabara peel extract, hydrolyzed vitis labrusca skin extract, schizosaccharomyces pombe extract

What’s not in it?
fragrance, parabens, sulphates, phthalates, mineral oil, colourants, benzophenone, cocoamide dea, polyethylene, formaldehyde, triclosan, methylisothiazolinone (mit), cyclomethicone (d5), animal derivatives, talc, alcohol, aluminium, gluten

Possibly acne/allergy/troubling for some ingredients?
not particularly, nothing jumps out

Suitable for pregnancy?

Claims: Natural/Organic/Man made/Vegan
No specific claims. Which makes a nice change.

Tested on animals in home country/EU/sold in territories that advocate testing?
Beauty Pie are cruelty free.

How does it smell?

How do you use it?
I apply to dry skin and remove with a warm flannel. (SHOCKING I KNOW) If however, you are a splasher, this is for you.

First cleanse/second cleanse or AM cleanse?
All of the above. Removes makeup well, but personally I would use a separate eye step for waterproof.

Best for winter or summer?

How long did I test it for?
It’s empty. I’ve had it a few months – but I use my cleansers on and off.

How much is it? /Size/Approximate cost per usage?

£6.48 to Beauty Pie members.

Works well with?
Anything – there are other items in the Japanfusion line, but they do not have to be used exclusively.

What’s the website like?
Good. Initially a tad confusing to navigate, but once you’ve signed up and know what you’re doing its easy.

How’s the distribution? Available freely or limited?
Limited to their website as it’s a membership club.

What’s good about it?
I found myself reaching for this regularly and using it up, something that doesn’t happen often. It feels extremely comfortable on the skin and is gentle enough to not cause any further aggravation for an already sensitised skin.
No stickiness, no residue, skin is left calm, soft and moisturised.

The gel texture is really, really, lovely and it changes to an oil/milk really easily, unlike some that are supposed to do the same thing, but in reality just leave a tacky feeling on the skin.

What’s not so good about it?
Not much. I like it.

Would I purchase/repurchase?

Do you need it?
If you like a gel cleanser with options, yes.

Similar products?
OSKIA Renaissance Cleansing Gel
Dermalogica Special Cleansing Gel
Drunk Elephant Beste Jelly Cleanser
REN Evercalm Gentle Cleansing Gel


Beauty Pie Japanfusion Pure Transforming Cleanser is available from