'Arguably the most important figure in British beauty.'*

*Credit to Business of Beauty, from The Business of Fashion

Caroline literally grew up around the beauty industry, with her mother and grandmother working in the industry from the 1960s onwards.

From her first day on the counter in Harvey Nichols, Knightsbridge, Caroline fell in love with skincare in particular and went on to qualify in beauty therapy, leaving the shopfloor for more senior roles in 2001. After gaining a wealth of experience across all departments in the previous 10 years, Caroline moved to consulting for brands and retailers in 2008, working with and advising some of the top names in the industry.

Launching her blog back in 2010, she quickly amassed the eyes and ears of millions. Caroline has proven that when she recommends a product or collaborates with a brand, sales spike and sell out. She quite literally creates a retail stampede and can change the fortune of a business overnight.

Multi-award winning, Caroline's success comes from honest and science-backed knowledge, and she's utilised that to launch her own brand, which includes her Limited-Edition Kits of recommended products which sell out in hours as well as the Skin Rocks brand, which consists of the award winning skincare line and app.

The Caroline Hirons Timeline

From 1997 to date.

  • 1997

    Her first beauty job is on the Aveda counter at Harvey Nichols.

  • 2004

    Graduates from The Steiner School of Beauty Therapy.

  • 2000 to 2010

    Works with multiple beauty brands and retailers.

  • 2010

    Launches the CH Blog.

  • 2016

    Becomes an Ambassador for The Eve Appeal.

  • 2019

    Wins a CEW Achiever Award.

  • 2020

    Book bestseller – ‘Skincare, The Ultimate No-Nonsense Guide’ debuts at Number 1 on the Sunday Times Bestseller Chart.

  • 2020

    Founded Beauty Backed, raising over 600K for beauty therapists across the UK. 

  • 2021

    Wins BABTAC Outstanding Contribution to the Industry Award.

  • 2022

    Launches the Skin Rocks app.

  • 2022

    Wins BABTAC Outstanding Contribution to the Industry Award.

  • 2022

    Launches the Skin Rocks skincare range.

  • 2023

    Appointed as Ambassador for Aesthetic and Advisory Board Member at The British Beauty Council.

  • 2023 

    Wins Stylist Magazine Industry Figure of the Year.

  • 2024

    Joins the board of BABTAC and CIBTAC.