'Arguably the most important figure in British beauty.'*

*Credit to Business of Beauty, from The Business of Fashion

From her first day on the counter in Harvey Nichols, Knightsbridge, Caroline fell in love with skincare in particular and went on to qualify in beauty therapy, leaving the shopfloor for more senior roles in 2001. After gaining a wealth of experience across all departments in the previous 10 years, Caroline moved to consulting for brands and retailers in 2008, working with and advising some of the top names in the industry.

Launching her blog back in 2010, she quickly amassed the eyes and ears of millions. Caroline has proven that when she recommends a product or collaborates with a brand, sales spike and sell out. She quite literally creates a retail stampede and can change the fortune of a business overnight.

Multi-award winning, Caroline's success comes from honest and science-backed knowledge, and she's utilised that to launch her own brand, which includes her Limited-Edition Kits of recommended products which sell out in hours as well as the Skin Rocks brand, which consists of the award winning skincare line and app.