Tuesday, 9 February 2016

Limited Edition Aurelia Cell Repair Night Oil collaboration with Caroline Hirons in aid of The Eve Appeal



Regular readers will know that I have long championed The Eve Appeal and their brilliant work in raising funds, awareness and working hard towards cures for women's cancers. Well now I've had the opportunity to get a little further involved via this Limited Edition collaboration between myself and Aurelia Probiotic Skincare.

When the lovely team at Aurelia approached me with this idea, I jumped at the chance. Anything that combines beautiful skincare with raising funds and awareness for The Eve Appeal is good with me. 

The Limited Edition Cell Repair Night Oil goes on sale today and £10.00 of every bottle sold goes directly to The Eve Appeal. We aim to raise a minimum of £20,000, the proceeds of which will go towards a ground-breaking research programme - FORECEE (4C) - which aims to develop a single test to predict the personal risk of developing the four women’s cancers and save significantly more women’s lives.

'To this day, gynaecological cancers remain too-little known and research in to their development is under-funded. Alongside this, there’s a worrying decline in screening uptake for one of the most common women’s cancers. This is why partnerships such as this which raise awareness, reach new audiences and help support medical research are so vital.' 
Athena Lamnisos, CEO The Eve Appeal


The oil itself is a beautiful multi-tasking wonder that was first on the blog two years ago and of course played a huge part in my very first Cult Beauty Box. The Cell Repair Night Oil is an intensive overnight boosting treatment which works in tandem with the skin's nightly repair mode. This exquisite oil instantly absorbs to work on all fronts, it firms, tones, restructures and regenerates, fights free radicals and reduces oxidative stress.


If you are looking for something to give your skin extra 'oomph' and fancy supporting a brilliant charitable cause at the same time, all the information you need is here: Limited Edition Cell Repair Night Oil

The Limited Edition Aurelia Cell Repair Night Oil collaboration with Caroline Hirons (me!) :) is on sale now on www.aureliaskincare.com priced £45.00 for 50ml, while stocks last. With every oil sold comes an Eve Appeal pin to be worn with pride; knowing the money raised from this partnership is contributing to such a worthwhile cause. 


Further information on The Eve Appeal: www.eveappeal.org.uk
Further information on the FORECEE programme: www.eveappeal.org.uk/forecee


* The Eve Appeal was launched in 2005 and is the UK’s only national gynaecological cancer research charity. Their mission is to raise funds for research and to save lives from these diseases. Every day 55 women in the UK are diagnosed with one of the five women-specific cancers and of these, 21 will lose their lives.

The Eve Appeal registered charity numbers:
(England & Wales): 1091708
(Scotland): SC042612



*Caroline Hirons is not receiving any financial payment for this collaboration.





Monday, 8 February 2016

Top 5 Things American Girls are doing wrong in Skincare


First things first:
  • Yes, this is a sweeping generalisation, based on my time in LA last week. Please don't be offended if you reside in the USA and it bears no resemblance whatsoever to your routine. That's excellent.
  • No, of course I don't think everyone in the USA treats their skin like this, but a lot of you do. Especially a lot of the 'Under 25' Ladies in the LA region last week.
  • And finally, if you are not new here, there is nothing new for you today. You've heard all of this before. Move along, make yourself tea, come back tomorrow. :)

So I just returned from L.A., the land of the lovely people, where I was at the Gen Beauty event with Pixi.
I did two Meet'n'Greets across the weekend while I was there, along with a Q&A, where a lot of the same issues/questions came up. After I heard the word 'scrub' for the 50th time, I made a mental note to do this post.

1. Scrubs. Oh Lord the scrubs. You like a scrub. You LOVE a scrub. And the rougher the better. Too harsh. Way too harsh. Also: a number of you enjoy removing your makeup with scrubs. Yes really. Please stop. The 'scratch' is not good. And I quote:

'I really love it when I can feel my face burn afterwards.'


2. You keep all your products in your bathrooms. It's too hot in there. Especially in California. Please keep everything outside of your cleansing products in your bedroom if you can.

3. Foaming. I'm not saying you like a bit of foam, but the same products kept getting mentioned, to the point where I was literally itching my face.

L.A. - AFTER CLEANSING TIME.

4. Showers. You love doing all these scrubs and foaming things in your showers. I love a good shower. Who doesn't? I just don't cleanse my face in it. Do it afterwards, at the sink, with a washcloth/flannel, the way Jesus intended.

5. You like a 'minimal routine'. I had a queue (both days) of 100 women at a time asking me to help them with their skin, then pulling a face at the mere suggestion that using more than a scrub and a moisturiser might possibly help. You don't have to get on board with a seven step routine, but good skin takes more than a scrub, an oil-free moisturiser and a prayer.


Now please read this and meet me afterwards for a cup of tea to discuss: 


Saturday, 6 February 2016

VLOG WEEK 19 - L.A. Part 2

Part 2 includes a little shopping, some rushed packing and Gen Beauty - including the mini facial I did for Ipsy's Periscope while I was there.


Hope you enjoy! :)



Pixi very kindly paid for my flight and hotel to facilitate my appearance at their blogger event and Gen Beauty but there was no requirement or obligation at all to review or mention Pixi in any content or promotional way.

OTHER PLACES TO FIND ME:

The Blog:
http://www.carolinehirons.com

Twitter:
http://www.twitter.com/carolinehirons

Instagram:
http://www.instagram.com/carolinehirons

Pinterest:
http://gb.pinterest.com/carolinehirons/

Bloglovin':
http://bit.ly/1fuzPqQ


Caroline Hirons c/o
Gleam Futures
6th Floor
60 Charlotte Street
London W1T 2NU
caroline@gleamfutures.com  (skincare queries cannot be answered at this address)

Some links may be affiliates.
See my full disclaimer here:
http://bit.ly/1rpEmSq

The views expressed on this site are the author's own and are provided for informational purposes only. The author makes no warranties about the suitability of any product or treatment referenced or reviewed here for any person other than herself and any reliance placed on these reviews or references by you is done so solely at your own risk. Nothing on this site shall be construed as providing dermatological, medical or other such advice and you are always advised to seek the advice of a suitable professional should you have any such concerns.

Friday, 5 February 2016

VLOG WEEK 19 - L.A. Part 1


Hi All!

I fended off the jetlag for long enough to upload Part 1 of this week's vlog. Apologies for the lack of blogging last week, as you'll see I was pretty much asleep when I wasn't working. I'll be catching up with all your comments on both the blog and YouTube this week so thanks for bearing with. :)




People/Brands mentioned in this vlog:





Pixi very kindly paid for my flight and hotel to facilitate my appearance at their blogger event and Gen Beauty but there was no requirement or obligation at all to review or mention Pixi in any content or promotional way.

OTHER PLACES TO FIND ME:

The Blog:

Twitter:

Instagram:

Pinterest:

Bloglovin':


Caroline Hirons c/o
Gleam Futures
6th Floor
60 Charlotte Street
London W1T 2NU
caroline@gleamfutures.com  (skincare queries cannot be answered at this address)

Some links may be affiliates.
See my full disclaimer here:

The views expressed on this site are the author's own and are provided for informational purposes only. The author makes no warranties about the suitability of any product or treatment referenced or reviewed here for any person other than herself and any reliance placed on these reviews or references by you is done so solely at your own risk. Nothing on this site shall be construed as providing dermatological, medical or other such advice and you are always advised to seek the advice of a suitable professional should you have any such concerns.

Wednesday, 3 February 2016

Inspiring women in beauty - so is corporate setting us back?

I just spent a really inspiring, great week in L.A. surrounded by brilliant women who have forged a way in the beauty industry and founded great brands, all outside of the realm of the traditional 'corporate' atmosphere. These women are doing it all their own way and making huge successes as they go.

Between the jetlag and the time in the hotel room, I get a lot of thinking time when I'm travelling alone, mainly because I don't have about 10 people saying 'Mum', or 'Love, have you seen my phone/wallet/keys?'.

After every meeting on this trip I came away thinking 'Wow. This is how I want to do it.' These women are a formidable force.


Petra Strand, founded Pixi and opened their flagship store in London over 15 years ago and now runs the company from their LA offices, where they service their main account in the USA, Target. The UK business is surging ahead with the launch of the Skintreats range in Marks & Spencer and QVC opening last year to immediate sell-outs. The business continues to go from strength to strength, with Petra guiding the way based solely on her instincts and her knowledge of her customer.


May Lindstrom - I met May for the first time on this trip, and like Petra, May is obviously the Boss in the office, and her staff treat each other like family. Last August May shut down her entire business, including the office and online sales, to give her staff a two week complete break from work. She plans to repeat it this year, acknowledging that the health of her business is dependent on the health and happiness of her team. She has also removed her brand from all discounting across her partner retailers, indirectly positioning herself alongside brands like Chanel, who you simply never see doing 'sale'. May has a very set plan of where she sees her brand, holding tight onto her retail outlets, preferring quality over quantity.


Michelle Phan, arguably the first YouTube female megastar, launched her own MCN in 2012, has done makeup collaborations with Lancome and helped organise Gen Beauty. Her company Ipsy, has 1.5 million subscribers in the USA and is valued at over $500 million. She's also very nice IRL. Every single fan at Gen Beauty was greeted with a smile and a selfie without hesitation. She's smart.


Carisa Janes founded Hourglass Cosmetics 10 years ago, launching one product into Barneys in New York. I spent a good hour in the Hourglass flagship store in Venice, CA on Monday (if you haven't been, you must) and the attention to detail is beautiful. To my mind, Hourglass OWN the previously-ignored powder market and you just know Lauder, L'Oreal and LVMH have their cheque books ready. And if they don't, they're morons.


January Olds, facialist and founder of January Labs, worked behind the scenes of other brands before launching her own line. She develops products that her spa clients want, rather than what marketing teams dream up.


April Gargiulo founded Vintner's Daughter after searching for a highly active yet natural, potent serum when she couldn't find what she wanted in her local beauty stores. She is in no rush to develop further products and is completely in control of her brand, something that fits in perfectly while she raises her two very small children.

After spending time with these women, I came away thinking how great it would be if women like this were not only running their own brands, but big 'corporate' beauty. Imagine the changes in big business if decisions were based around shared personal experiences, and empathy and understanding for your main client - being women - because you had been through the very same thing yourself. Yes, the men's market is growing, but women are the biggest beauty consumers. It's our market.

Time and time again, when you hear of the 'big' jobs in beauty becoming available, they nearly always go to men. Middle-aged white men to be exact. Why? Are you telling me that nowhere in the industry was there a female that could do that role? Nonsense. And buyers in certain areas (not all). Too many times I've had a meeting with a male buyer that had been transferred from bedding, that literally had no clue what I was talking about when referencing comparative brands. It would be like me taking a job in gaming or the car industry. I'd literally be:


Even one of our own professional 'bodies', previously only open to women, have taken in men, leading to myself and a lot of friends letting our membership slide. 


Opening the email 'informing us of their decision' like:

Never mind. I'm sure they won't miss us. ;)


I'll leave on a positive note from my good friend Maleka, the founder of Merumaya, who I spoke to at length today on this subject.



'How we actively support one another in our endeavours is so important. We need to be doing more of this at every level. Retailers, bloggers/vloggers, media, influencers, customers, women2women; supporting women in business (not just the ones that are already successful or who have a celebrity clientele), supporting small businesses and local businesses and encouraging, with all your heart, those individuals, that had the courage to put all they have on the line and pursue their dreams. And then to celebrate those women when they have been successful, to share those examples of success with each other and our own daughters, so that they are encouraged to be entrepreneurial, brave, secure, unafraid of failure, positive, compassionately supportive, creative, successful and happy.'

AMEN.



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