Describe the brand in three words.
Affordable. Efficacious. American.

What kind of eye concern does it claim to help?
Dark Circles, Dryness, Fine Lines/Wrinkles, Puffiness, Loss of Firmness/Elasticity

What’s in it?
Aqua (Water,Eau), Caprylic/Capric Triglyceride, Polymethyl Methacrylate, Glycerin, Squalane, Glyceryl Stearate, Butylene Glycol, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Polysorbate 20, Glyceryl Stearate Citrate, Butyrospermum Parkii (Shea) Butter, Magnesium Ascorbyl Phosphate, Retinol, Caffeine, Ceramide NG, Palmitoyl Tripeptide-1, Tocopherol, Allantoin, Sodium Hyaluronate, Atelocollagen, Avena Sativa (Oat) Kernel Extract, Sodium Chondroitin Sulfate, Hydroxypropyl Cyclodextrin, Aloe Barbadensis Leaf Juice Powder, Linoleic Acid, Phytosteryl Canola Glycerides, Palmitic Acid, Oleic Acid, Stearic Acid, Triolein, Cholesterol, Sodium Acrylates Copolymer, Hydrogenated Lecithin, Lecithin, Sodium Polyacrylate, Polysilicone-11, Xanthan Gum, Caprylyl Glycol, Mica, Ethylhexylglycerin, Polyglyceryl-3 Stearate, Hydrogenated Poly(C6-12 Olefin), Stearyl Alcohol, Cetyl Alcohol, Polyethylene, Ethylene/Propylene/Styrene Copolymer, Butylene/Ethylene/Styrene Copolymer, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Steareth-30, Dipropylene Glycol, Phenoxyethanol, Chlorphenesin, Tin Oxide, Citric Acid, CI 77891 (Titanium Dioxide)

What’s not in it?
Alcohol, Artificial Colorants, Artificial Fragrance, Lanolin, Mineral Oil, Parabens, Petrolatum, Phthalates, Propylene Glycol, Sulfates, Talc, Formaldehydes, Oxybenzone, Coal Tar, Hydroquinone, Triclocarbon, Ethanol, Ethyl Alcohol, Denatured Alcohol, Methanol, N-Butyl Alcohol, Isopropyl Alcohol, SD Alcohol

How does it smell?
This product is entirely fragrance-free.

Possibly acne/allergy ingredients?
Not really. Allergy-Tested, Nut-Free, Oil-Free, Soy-Free, Suitable for Sensitive Skin, Nano-Free.

Suitable for pregnancy/breastfeeding?
According to the brand – no.

Natural? Organic? Man-made? Vegan?
Man-made/natural. FAB make no ‘green’ claims. Thankfully.

Tested on animals in home country/EU/sold in territories that require testing?

How do you use it?
Apply to the orbital bone AM and PM.

Where does it sit in your routine?
After skin prep, before serums.

Best for winter or summer?

How long did I test it for?
Two tubes worth.

Works well with/suggested combinations?
Can be used independently as part of your normal routine or with complementing First Aid Beauty products.

Will you ‘see’ results or does it work behind the scenes?
Both. The micro-encapsulated retinol works behind the scenes releasing the retinol into the skin slowly.  Retinol helps stimulate natural collagen production and cellular turnover to minimize the appearance of wrinkles and fine lines so is extremely useful when used around the eye area. Hyaluronic acid in three different molecular weights boosts moisture levels and plumps the area, and caffeine helps with puffiness.

How much is it? /Size/Approximate cost per usage?
£32.00/$42.00 for 15ml. Should last anywhere between 6-12 weeks depending on how heavy-handed you are.

What’s good about it?
I’ve loved using this eye cream. It’s beautifully light, yet nourishing, and goes on like a dream. Helps with fine lines and surface dehydration, and works extremely well under makeup. As well as the retinol and the three different molecular weights of hyaluronic acid, it also contains FAB’s Skin Saver Complex, their blend of colloidal oatmeal, allantoin, aloe, ceramides and vitamins C and E, to help calm, nourish and soothe even the most sensitised/reactive skins.
Leaves no greasy residue, absorbs brilliantly.

What’s not so good about it?
Nothing to speak of. It’s a solid formula.

Would I purchase/repurchase?

You need this if: recognise your eye concerns from the description above. If you are looking for a great, efficacious eye cream, yes.

Do you need this if you are young? (I.e. preventative)
25+ is where I would normally advise to implement eye creams into your routine.

Is it worth the price?

Hype scale 1-10?
1. FAB are a very ‘quiet’ brand, don’t make over-the-top claims and just quietly get on with their brand.

What’s the website like?
Great. Full info on ingredients, videos showing how to use etc..

How’s the distribution? Available freely or limited?
Available online in the USA via their own website and Sephora and Ulta Beauty. Selfridges, Feel Unique and Look Fantastic in the UK.